Measure the Marketing Effectiveness of Your Website
Posted by jonchase
I’ve recently stumbled upon www.websitegrader.com - enter your site’s address and the address of a few other competing sites and get a report about how effective your site is at marketing its message.
It takes into consideration metrics like Google Page Rank, number of inbound links, etc (it also shows you those metrics). In the end, you’re also provided a “Website Grade”, which means that out “of the thousands of websites that have previously been submitted to the tool, our algorithm has calculated that this site scores higher than X% of them in terms of its marketing effectiveness.”
The website grade for sendalong.com? 4%. Ouch! Time to get to work!
SendAlong’s results:
By the way, websitegrader.com is an excellent example of Linkbait - just what Patrick was talking about a few days ago. This will get people coming back repeatedly to grade their website, and in the process market HubSpot’s other services.
7 Responses to “Measure the Marketing Effectiveness of Your Website”
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November 12th, 2007 at 2:14 pm
No worries, I have the same percentage right now!
I was wondering if you found any way to pump up your website grade from 4%.
November 13th, 2007 at 10:43 am
Well, not as of yet.
My hope is that once I can lay off the technical stuff for a while and focus on marketing more that I’ll be able to up that percentage. Until then, it’ll just have to be organic growth.
November 13th, 2007 at 2:08 pm
The problem for my site is that I am not getting any search engine traffice. Any ideas why?
November 15th, 2007 at 10:17 am
Are you near the top of the results for the common search terms that would typically lead people to your site?
November 16th, 2007 at 3:03 pm
Jon,
You are up to 9% now! I just ran Web Site Grader for everyone listed in the uISV class of 07. I posted the results on my blog (http://mymicroisvjourney.blogspot.com/) I was just above you with a 10 for http://www.omnicustomersupport.com. I added meta tags and a description and my score went from a 10 to a 29. A big jump. I’d check to make sure you have these two things. Web Site Grader yells at you if you do not have them. Worth a try if you have not done it yet.
Chris
November 16th, 2007 at 4:05 pm
Thanks for the update! I actually ran the report again this morning and noticed my score had bumped up a bit. I can’t believe I’m last in the pack though! That’ll change soon enough though:). It’d be cool if someone did this comparison every few weeks…I’m guessing the changes over time would be very interesting. Keep up the good work on Omni!
December 16th, 2007 at 7:16 pm
[…] to late October’s results, it looks like the grade has improved (although not as much as I would have liked), however […]